About Us

Where Dreams Begin with Silk

At Sleep Etiquette®, we believe true luxury begins where comfort meets craftsmanship. Born from a passion for restoring beauty to sleep, our mission is simple: to transform every night into an experience of elegance, wellness, and renewal.

Who We Are

Sleep Etiquette® was founded on a single belief — that your bedtime routine deserves the same care and intention as your morning ritual. Our founder recognized that traditional pillow fabrics often caused friction, leading to hair breakage, frizz, and dull skin. Determined to redefine what it means to sleep beautifully, she set out to create a silk pillow cover that blends timeless elegance, thoughtful function, and holistic wellness.

What We Make

Each of our pillow covers is crafted from 100% pure Mulberry silk — prized for its unparalleled softness, natural luster, and breathable comfort. Unlike ordinary silk blends, our fabric is carefully chosen to be gentle on both skin and hair, reducing friction, preventing sleep lines, and keeping curls smooth through the night.

Our signature adjustable drawstring design ensures a perfect fit for any pillow size — whether you’re at home, in a hotel, or traveling the world. It’s a balance of style and practicality, designed to move seamlessly with your lifestyle.

Design & Innovation

We believe beauty should be built to last. Every Sleep Etiquette® piece is the result of intentional design and meticulous innovation. With a patent-pending adjustable system, durable stitching, and precisely draped silk, each detail is refined to perfection. We take pride in creating pieces that are not only beautiful but enduring — heirlooms of comfort that elevate every rest.

Why It Matters

Sleep is the body’s most restorative ritual — a time when skin renews, hair recovers, and the mind resets. The materials you rest on play a deeper role than you might imagine in how you look, feel, and wake each day. By choosing silk and thoughtful design, you’re investing in a nightly ritual that supports beauty, wellness, and peace of mind.

Our Promise

At Sleep Etiquette®, integrity is woven into everything we do.

  • We use only the highest-grade Mulberry silk available.

  • We uphold fair and kind production practices.

  • We promise comfort, aesthetic elegance, and enduring quality in every product.

Thank you for allowing Sleep Etiquette® to be part of your nightly routine.
Here’s to the art of rest — to nights that nourish and mornings you love waking to.